Sales expert Joseph DiMisa draws on his vast experience as a seasoned saltwater fisherman to show you how to land a fish-or sale-through the eyes of an angler. No matter if you're going after a small fish (a frequent transactional sale) or the ",big one", (a $30,000 or greater account) The Fisherman's Guide to Selling offers key tips and strategies to guarantee your success! You'll learn the importance of: Knowing what the fish (clients) are biting Keeping your tackle box full Casting a wide net and checking your lines Being prepared for rough seas ahead With Joseph DiMisa at the helm to offer you handy sales tips, useful checklists and lighthearted graphics to guide you on your journey, no fish (or account) is too big for you to catch!

Cast the right bait, and reel in the sales!

Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from:

• knowing what the fish (clients) are biting
• keeping the tackle box full
• casting a wide net and checking the lines

• and preparing for rough seas ahead

  Autorentext

  Joseph DiMisa has 15 years of experience in Direct Sales and Marketing Management, Training, Operations, Compensation and Quota Setting, Strategy Planning, and Telephone Sales. He has consulted with startup and large organizations including BellSouth, Chase Manhattan, and Cingular. DiMisa is currently head of the Sales and Marketing Practice at Sibson Consulting, a division of the Segal Company.

  Zusammenfassung
  Cast the right bait, and reel in the sales!Sales expert Joseph DiMisa draws on his experience as a seasoned saltwater fisherman to explain how to land the big one, or sale, through the eyes of an angler. In The Fisherman's Guide to Selling, DiMisa explains strategies used for catching everything from small fish (frequent transactional sales) to big game fish (a GBP 100k+ account). Handy sales tips, useful checklists and a bounty of clever fishing metaphors complement the content to describe a successful sales process that any salesperson will benefit from:knowing what the fish (clients) are bitingkeeping the tackle box fullcasting a wide net and checking the linesand preparing for rough seas ahead