Strategic Internal Communication

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance.

The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation.

Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Autorentext

David Cowan

Inhalt

• Chapter - 00: Introduction;
• Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR;
• Chapter - 02: Culture Shock - Corporate Culture Does Not Exist;
• Chapter - 03: Communicating Through Change, Changing Through Communication;
• Chapter - 04: Dialogue and the Digital World;
• Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think;
• Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel;
• Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand;
• Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!);
• Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk;
• Chapter - 10: Using the Dialogue Box