In Why the Bottom Line Isn't! authors Dave Ulrich
and Norm Smallwood argue that sustainable shareholder value comes
increasingly from assets not accounted for on an organization's
balance sheet. These assets include a company's reputation, its
ability to attract talent, and its ability to react quickly to new
opportunities in the marketplace. Why the Bottom Line
Isn't! harnesses research from a number of disciplines
including human resources, finance, and leadership to establish a
hierarchy of such intangibles. The authors extrapolate from these
intangibles to establish leadership tools that will help create
sustainable shareholder value. The book offers a broad, expansive
perspective on leadership while eschewing convoluted theory for
concrete practice.

Dave Ulrich, Ph.D., (DOU@UMICH.EDU) has been listed by
BusinessWeek as the top "guru" in management education. He has
co-authored 10 books and over 100 articles, serves on the Board of
Directors of Herman Miller, and has consulted with over half of the
Fortune 200 companies. He is currently on professional leave as
Professor at the University of Michigan to serve as Mission
President for the Church of Jesus Christ of Latter-day Saints in
Montreal.

Norm Smallwood (nsmallwood@rbl.net) is co-founder of
Results-Based Leadership (www.rbl.net), which provides education
and consulting services based on this book as well as the ideas in
Results-Based Leadership: How Leaders Build the Business and
Improve the Bottom Line, which he co-authored with Ulrich. He has
led leadership development, business strategy, organization
capability, change management, and HR projects for a wide variety
of clients spanning multiple industries.

Autorentext

Dave Ulrich, phD, is Professor at the Ross School of
Business, University of Michigan, cofounder of The RBL Group, and a
renowned expert in management education. He has consulted with more
than half of the Fortune 200 and is the author of twelve books.

Norm Smallwood is cofounder of The RBL Group, which
provides education and consulting services based on this book as
well as the ideas in Results-Based Leadership, which he coauthored
with Ulrich.

Zusammenfassung
Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. Why the Bottom Line Isn't! harnesses research from a number of disciplines including human resources, finance, and leadership to establish a hierarchy of such intangibles. The authors extrapolate from these intangibles to establish leadership tools that will help create sustainable shareholder value. The book offers a broad, expansive perspective on leadership while eschewing convoluted theory for concrete practice.

Dave Ulrich, Ph.D., (DOU@UMICH.EDU) has been listed by BusinessWeek as the top "guru" in management education. He has co-authored 10 books and over 100 articles, serves on the Board of Directors of Herman Miller, and has consulted with over half of the Fortune 200 companies. He is currently on professional leave as Professor at the University of Michigan to serve as Mission President for the Church of Jesus Christ of Latter-day Saints in Montreal.

Norm Smallwood (nsmallwood@rbl.net) is co-founder of Results-Based Leadership (www.rbl.net), which provides education and consulting services based on this book as well as the ideas in Results-Based Leadership: How Leaders Build the Business and Improve the Bottom Line, which he co-authored with Ulrich. He has led leadership development, business strategy, organization capability, change management, and HR projects for a wide variety of clients spanning multiple industries.

Inhalt