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The Green to Gold Business Playbook

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'Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold' Har... Weiterlesen
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Beschreibung

'Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold'

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option-it's a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.

  • Builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
  • Shows in detail how each business function or department can achieve an eco-advantage over the competition
  • Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.



Daniel C. Esty is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he's advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and 'next' practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars' Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.



Autorentext
Daniel C. Esty is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (www.EstyEP.com), he's advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and next practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars' Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.



Klappentext
Whether you are a climate-change skeptic or an ardent environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an optionit's a business imperative.

Building on the bestselling book Green to Gold by Dan Esty and Andrew Winston, The Green to Gold Business Playbook tells how to put sustainability considerations into practice for competitive advantage. While Green to Gold explained why every business needs a sustainability strategy, the Playbook spells out how to achieve an Eco-Advantage. This concrete guide shows the way to sustainability for companies of any size in any industry.

Filled with essential tools and real-world examples, the Playbook gives job-specific advice that can be read selectively or from cover to cover. Whether you're a CEO or a team leader, you'll get step-by-step guidance on how to:

  • Cut costs and increase profit margins by driving greater efficiencies in buildings and facilities, information technology, manufacturing, supply chain and logistics, and more
  • Grow revenues by designing and marketing environmentally superior goods and services that meet your customers' desires for energy efficiency, reduced pollution, and healthier products
  • Build your brand and image by connecting with the values and rising expectations of consumers, employees, and other key stakeholders
  • Identify and reduce regulatory risks across your value chain

Failing to stay on top of sustainability trends will hurt your company. But implementing an Eco-Advantage strategy could vault you into industry leadership with huge revenue gains and unmatched customer loyalty. The Green to Gold Business Playbook will tell you everything about the how of sustainability. The only question you'll have left is when.



Zusammenfassung
"Implement the green strategies outlined in Dan Esty's and Andrew Winston's bestseller Green to Gold"

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an optionit's a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.

  • Builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
  • Shows in detail how each business function or department can achieve an eco-advantage over the competition
  • Offers frameworks, checklists, and action plans applicable to any businessbig or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.



Inhalt

Preface ix

Acknowledgments xi

Part One Introduction 1

1 Why Every Business Needs an Eco-Strategy 3

2 How to Use This Book 17

Part Two Gear Up: What Leaders Need to Know 21

3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23

4 Making the Internal Business Case for Going Greener 36

Part Three Analyze: Identify Your Eco-Risks and Opportunities 59

5 Spot the Eco-Issues that Could Impact Your Bottom Line 63

6 Assess and Measure Your Environmental Impacts 81

7 Benchmark Your Performance against Competitors and Best Practices 110

Part Four Strategize: How Each Business Function Can Benefit and Contribute 123

8 Office Activities 125

9 Buildings and Facilities 143

10 Information Technology 169

11 Product Design 190

12 Sourcing and Procurement 205

13 Manufacturing and Processing 221

14 Logistics and Transport 245

15 Marketing and Sales 268

16 Legal and Regulatory Affairs 287

17 Accounting and Finance 297

Part Five Mobilize: Execute and Engage 313

18 Create an Action Planand Execute 315

19 Build Your Climate Change Plan 328

20 Mobilize Employees and Build an Eco-Advantage Culture 340

21 Engaging Stakeholders 358

Part Six Optimize: Evaluate, Report, and Reassess 373

22 Communicate and Report Results 375

23 Celebrate Success and Promote Continuous Improvement 388

Notes 393

Index 429

Produktinformationen

Titel: The Green to Gold Business Playbook
Untertitel: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
Autor:
EAN: 9781118010884
ISBN: 978-1-118-01088-4
Digitaler Kopierschutz: Adobe-DRM
Format: E-Book (pdf)
Herausgeber: Wiley
Genre: Betriebswirtschaft
Anzahl Seiten: 384
Veröffentlichung: 25.03.2011
Jahr: 2011
Untertitel: Englisch
Dateigrösse: 7.2 MB